Betterlab is a visionary Industrial Design partner that co-creates with scientists, technologists, and innovators to shape emerging research and foundational technologies into game-changing products and solutions that improves our bodies, minds, and the world in a measurable way.


Despite the belief that there is an available solution for everything, many of the world's leading health, social, and environmental concerns remain largely unaddressed.

At Betterlab, what keeps us up at night are the problems that remain after a viable solution has been developed yet still fail for reasons that are solvable.

What gets us up each morning is the knowledge that there are visionaries dedicating their lives to finding solutions intended to measurably change our world for the better.

We must support these ideas and the people behind them to have an impact that benefits us all. The problems we collectively face are solvable – that said, we need to solve them ethically, responsibly, and sustainably. Innovative Ideas need expert stewardship at every step to see the light of day.

We must recognize that a portfolio of patents alone does little good. It is by converting the theory of innovators into tangible plans that meaningful progress is made.

We must guide solutions to their destination with expert execution and nuanced comprehension of contemporary culture so that widespread adoption can occur. We must learn to navigate the technological, business, and communication hurdles that cause many life-changing ideas to lose their way.

Solutions do not spread on merit alone. They are often the first to fade into the fog of disinformation. At Betterlab, we believe visionary solutions require visionary execution. Only by delivering our life’s work together can the intent of measurable change be achieved.


The work we do strives to deliver meaningful change at scale. We explore possibilities, tackle global concerns, and continuously evolve how we live, and how we care for each other and the planet.

Life is the universe developing a memory

Lee Cronin, Chemist

An expert is a person who has made all the mistakes that can be made in a very narrow field

Neils Bohr

The art and science of asking questions is the source of all knowledge

Thomas Berger

Art is the tree of life. Science is the tree of death

William Blake

The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom

Isaac Asimov

Everything is theoretically impossible until it is done

Robert A. Heinlein


Design is a proven way to create a competitive advantage, stay relevant, and accelerate growth. Betterlab's Articles offer insights, perspectives, inspirations, and examples of how science-informed design is reshaping our world.

Todd Bracher

Working at the intersection of design, science, and business, Todd Bracher is committed to innovating to better the human condition.

Twenty years ago, Todd founded Studio Bracher, an award-winning industrial design and strategy firm. Since then, he has designed innovative products and game-changing experiences for some of the world’s most iconic brands, recieved over a dozen patents, and brought over 200 products to market. He has twice been honored as International Designer of the Year, and been recognized by Wallpaper* Magazine as a Top 100 Global Design influencer.

An astute observer of emerging innovations, Todd also invests in ventures that share his commitment to making a positive change in the world. Startups that have benefited from his support include Timeshifter, MentalWorkout, and Mater. In addition, Todd serves as an advisor for Antler, a global early-stage venture capital firm.

Known for his commitment to balancing human needs, manufacturing, and business objectives, Todd is a sought-after speaker. He regularly delivers keynote addresses and shares his expertise with the media at home and in the many other countries where his work is widely known, including  France, Italy, Germany, Denmark, and Japan.