Betterlab®




Betterlab is a visionary Industrial Design partner that co-creates with scientists, technologists, and innovators to shape emerging research and foundational technologies into game-changing products and solutions that improves our bodies, minds, and the world in a measurable way.



Manifesto




Despite the belief that we live at a time where there is an available solution for everything, the fact is that many of the world's leading concerns of the body, community, and environment are going unaddressed.

What keeps us up at night are the problems that remain while a viable solution has been developed and has failed to meet its intended audience for reasons that are solvable.

What gets us up each morning is the knowledge that there are visionaries who are putting in the hard work, dedicating their lives to solutions intended to measurably change our world for the better.

We must support these ideas and the people behind them to make the impact that benefits us all. The problems we collectively face are solvable – that said, we need to solve them ethically, responsibly, and sustainably. Innovative Ideas require expert stewardship at every step to see the light of day. A portfolio of patents alone does little good – it is by converting the theory of innovators into tangible plans that meaningful progress is made.

We must guide solutions to their destination with expert execution and nuanced comprehension of contemporary culture so that widespread adoption can occur. We must navigate countless technological, business, and communication hurdles that cause many life-changing ideas to lose their way. Solutions do not spread on merit alone, and in fact, they are often the first to fade into the fog of disinformation.

We believe visionary solutions require visionary execution, and as we deliver our life's work together, only then can the intent of measurable change be achieved.



Projects




The work we do strives to deliver meaningful change at scale. We explore possibilities, tackle global concerns, and continuously evolve how we live, and how we care for each other and the planet.


Life is the universe developing a memory


Lee Cronin, Chemist

An expert is a person who has made all the mistakes that can be made in a very narrow field


Neils Bohr

The art and science of asking questions is the source of all knowledge


Thomas Berger

Art is the tree of life. Science is the tree of death


William Blake

The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom


Isaac Asimov

Everything is theoretically impossible until it is done


Robert A. Heinlein

“Life is the universe developing a memory”
—Lee Cronin, Chemist

Articles




Design has become one of the most important factors in any company’s attempt to create a competitive advantage, to stay relevant, and grow. Rethinking Design will bring you thoughts and perspectives, inspire and provoke you with examples of how design is reshaping our world.


Podcasts




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Todd Bracher




Part designer, entrepreneur, and scientist, Todd leverage's these tools to lead opportunities that affect the human condition for the better. Driven by the belief that the world is actually what we make it, and doing less bad is not good enough.

Todd is the founder of Studio Bracher, an award-winning design and strategy firm with two decades of experience creating innovative products, building meaningful brands, and bringing game-changing experiences to life, from insight to realization.

He is an investor who supports businesses looking to bring a positive change to our world: Timeshifter / MentalWorkout / Mater.

Todd hold over a dozen patents, has over 200 products in the market, was named top 100 global design influencer, has three Designer of the Year awards, and several nominations for the National Design Award.

Todd frequents as a keynote speaker, appears on design and business podcasts, and can be found across various media discussing how design can transform businesses and human experience. As an Antler advisor he believes the transfer of knowledge and experience is as important as gaining knowledge and experience.

Todd is known for his irreducibly complex approach to design, creating a balance of manufacturing, the human condition, and business objectives.




Podcast

In a perfect world, solutions would spread on their merit alone; the truth is that we do not live in a perfect world. Visionary solutions require visionary guidance to navigate a noisy landscape to successfully engage their market as intended and ultimately deliver meaningful change at scale.

Better by Design explores the transformational power of design and science. From award-winning designer Todd Bracher.

All Podcasts

Articles

Design has become one of the most important factors in any company’s attempt to create a competitive advantage, to stay relevant, and grow. Rethinking Design will bring you thoughts and perspectives, inspire and provoke you with examples of how design is reshaping our world.

All Articles