Betterlab's Myopia-Preventing Eyewear is honored by Fast Company's "World Changing Ideas 2022"
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Betterlab is a visionary
Industrial Design partner

We believe visionary solutions require visionary realization.

Led by Todd Bracher, award-winning designer, advisor, and entrepreneur, Betterlab provides expert industrial design, strategy, and positioning expertise for select businesses dedicated to improving our world.

Recognized as one of the world's leading voices in design today, Bracher has brought to market over 200 products, named 'Global Design Influencer,' honored with more than 50 international awards, including twice the recipient of The Designer of the Year Award. Bracher founded Betterlab with a commitment to offering his expertise to businesses that share the same vision for advancing our world for the better.

that co-creates with scientists, technologists, and innovators,

We believe meaningful change is not achieved alone. Innovation in the lab is critical. Being strategically differentiated, designed for scale, and positioned for market adoption is equally vital and must be carried out with the same level of expertise and dedication.

We created Betterlab as a catalyst to help these valuable ideas and investments reach their true potential. Together, we move groundbreaking ideas out of the lab and into the real world.

Viability
Feasibility
Desirability

to shape emerging research and foundational technologies

True innovation often has no precedent, reference points, or pre-existing examples of how best to execute a particular solution. We understand how to place innovation into the world so that the technology is understood, trusted, and subsequently adopted. A balance of speed to market, scale, and cost, coupled with sustainable and ethical practices, is any product's foundation. Understanding the cultural context of the user's individual needs and aligning that with relevance makes a product inspiring.

into game-changing products and solutions

Challenges surround us, yet we believe none of them are insurmountable. We are capable of so much more positive change than we might think. Humanity's great tragedy is not that we lack solutions to our struggles or our mistakes, but rather that, in so many cases, we already have the solutions. Often lacking is a strategic effort designed to translate inspired and original innovations into tangible plans, or worse, plans that go unheard.

Imagine a world where we bring the best ideas to fruition, where countless life-changing and world-changing innovations realize their true potential.

Reduce the environmental impact

We identify market trends and opportunities, and develop strategies where we can leverage design to drive growth for each brand. We collaborate with businesses to focus their product strategy, establishing a solid foundation for growth.

Climate positive results

We identify market trends and opportunities, and develop strategies where we can leverage design to drive growth for each brand. We collaborate with businesses to focus their product strategy, establishing a solid foundation for growth.

Multiply the change

We identify market trends and opportunities, and develop strategies where we can leverage design to drive growth for each brand. We collaborate with businesses to focus their product strategy, establishing a solid foundation for growth.

that improves our bodies, minds, and the world in a measurable way.

In a perfect world, solutions would spread on their merit alone; the truth is that we do not live in a perfect world. Solutions require expert guidance to navigate a noisy landscape to successfully engage their market as intended and ultimately deliver meaningful change at scale. At Betterlab, we believe that together, we can shape the future in ways only visionaries dare to.

Connect with us to learn more